You’ll be responsible for the entirety of our clients Shopify store onsite experience, ensuring all promotions, products and content is added to the site when required. Work directly with the client to add new products to the store, update content, and prepare the store for sales, etc.
Work with the marketing leadership team to develop tailored email marketing strategies for differentiated brands. Build automated flows, including but not limited to: abandon cart, welcome series, browse abandonment, post-purchase, win-back, reviews, back in stock, etc. Plan and analyze results of A/B tests to further optimize flows, based on industry-leading strategies, prior experience, etc.